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The Gaston's story

who we are

The one and only seasoning used at Gaston’s IGA in Selma, Alabama since 1957. Designed for steak, but truly good on all meats – hamburger, pork chops, ribs, roasts, tuna steaks, salmon filets, all wild game...even vegetables!

Early Beginnings

charcoal seasoning
Selma, Alabama | New Location Grand Opening 1963

Our story

Born in the butcher shop of Gaston’s IGA as a seasoning for fine, hand-cut steaks, our family recipe quickly developed a loyal and faithful following.

It’s popularity grew and soon everyone was asking for it on just about everything we sold. The smell of the spice and seasoning blend is unmistakable, as is the taste.

Gaston’s Seasoning truly is “God’s Gift to Steak,” but can be used on so much more – burgers, roasts, fish, poultry, pork, wild game, and even vegetables! For over 66 years, Gaston’s Charcoal Seasoning has been taking grilling to the next level!

You could put this seasoning on dirt and it would be delicious... I've never had ANYTHING better than Gaston's Seasoning. Best seasoning on the market!!

Susan M | Selma, AL

what sets us apart

We are changing the way people enjoy their food. Our charcoal-based seasoning has been turning heads and making mouths water for over 66 years.

hand-made products

All products are handmade locally!

100% satisfaction Guaranteed

Not satisfied? We'll make it right!

Family Owned

100% family owned!

Original Receipe

Best recipe on the market!

Meet our team

Amy G

Strategy & Growth Guru

Jeff G

Chief Seasoning Officer, Grilling & Operations Officer

Justine M

Creative & Graphic Design Wild Flower

Connor M

Sales, Marketing & Business Development Connoisseur